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| Interview: Raditaz Launches to Take on Pandora |
| While the announcement of another music service is not out of the ordinary, a new one that is launching today has some features that will likely turn a few heads. The service is called Raditaz... |
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| Web Marketing Influence: Commitment And Consistency |
| People are hard-wired to be consistent, especially when they've publicly committed to a belief. How does that impact your web marketing & social media?
In chapter 2 of Robert Cialdini's masterful Influence: The Psychology of Persuation, we learned that people have a knee-jerk reaction to responding in kind (or better) to favors…a trait referred to as reciprocity. Now, in the next chapter, we learn that we also wish to be seen as consistent.
Cialdini has a wealth of examples of this in his chapter, but one example... |
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| Twitter Pushes The Mark To Attract Brands... |
| With Google+ launching Pages for Business and Facebook working on better marketing features for fan pages, Twitter does not want to be left behind. The company has launched 'enhanced profile pages'. This release is a part of... |
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| Branding With Color: Lessons From Coke |
| At my previous gig, my colleagues took pictures of a client's store and the competition's stores. A designer would convert them to black and white photos and blur any logos in the pics. Then they'd ask the client to match the stores... |
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| The CEO Should Be The Chief Experience Officer |
| Earlier this week, I was chatting with my friend, co-founder and CEO of HubSpot, Brian Halligan. We were doing one of our ad-hod strategy sessions about the business, and working through some things.
After that conversation, as I was... |
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