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January 23 2012
How Do You Keep Up-To-Date For Your Business?
By Lee Odden
Online Marketing is all about information. And people. Making connections that solve marketing problems in today's environment of social and technological innovation can be challenging. Like many readers of this blog, a big part of what I do as an Internet Marketer centers around being able to consume large amounts of information or better, the right information, synthesizing it and using insights to help others make sense of the challenges and opportunities they face with marketing on the web.

As an author, frequent speaker at industry conferences, advisor to clients and the people who serve our clients, there's a sense of urgency for me to stay current and to understand what current events in the digital marketing world mean in the context of individual situations. It's not enough to observe that news events and trends are happening, but to understand what those observations mean as it relates to impact on business, on customers and how to continue the pursuit of successful online marketing.

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Today's Top Videos:
Alec Shankman Explains How GotCast Uses Tech to Bridge Talent & Agents
After working as an agent for several years, Alec Shankman realized that there was a serious divide in bringing fresh talent together with producers, agents, and casting directors.
Congressman Boucher on the Failed AT&T/T-Mobile Merger – What Now?
After the AT&T/T-Mobile merger fell threw last month, a lot of questions have been raised about what happens next with both companies. Will AT&T still be able to fulfill its goals?
Interview: Raditaz Launches to Take on Pandora
While the announcement of another music service is not out of the ordinary, a new one that is launching today has some features that will likely turn a few heads. The service is called Raditaz...
Recent Articles:
Web Marketing Influence: Commitment And Consistency
People are hard-wired to be consistent, especially when they've publicly committed to a belief. How does that impact your web marketing & social media? In chapter 2 of Robert Cialdini's masterful Influence: The Psychology of Persuation, we learned that people have a knee-jerk reaction to responding in kind (or better) to favors…a trait referred to as reciprocity. Now, in the next chapter, we learn that we also wish to be seen as consistent. Cialdini has a wealth of examples of this in his chapter, but one example...
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Twitter Pushes The Mark To Attract Brands...
With Google+ launching Pages for Business and Facebook working on better marketing features for fan pages, Twitter does not want to be left behind. The company has launched 'enhanced profile pages'. This release is a part of...
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Branding With Color: Lessons From Coke
At my previous gig, my colleagues took pictures of a client's store and the competition's stores. A designer would convert them to black and white photos and blur any logos in the pics. Then they'd ask the client to match the stores...
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The CEO Should Be The Chief Experience Officer
Earlier this week, I was chatting with my friend, co-founder and CEO of HubSpot, Brian Halligan. We were doing one of our ad-hod strategy sessions about the business, and working through some things. After that conversation, as I was...
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Other iEntry Business Resources:
- WebProNews.com
- Jayde.com
- MarketingNewz.com
- SalesNewz.com
- CareerNewz.com
- InvestNewz.com
- eCommNewz.com
- WebsiteNotes.com
- AdvertisingDay.com
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